The hub for professional collateral that builds trust and drives sales. Build your dossier once, then generate on-brand, ready-to-send assets in seconds.
dos·si·er /ˈdä-sē-ˌā/ · noun
Your dossier is a working set of files for your business, sales, and customer strategy. Your client profiles, brand, proof, and voice, turned into an actionable trust and engagement engine. Turn client insights into visual and written collateral that moves the deal and builds trust. Design your perspective with an agentic system that keeps up with unique client profiles.
How it works
Onboard once. Your client profiles, brand voice, colors, proof points, and point of view, captured into a single working file.
Dossier assembles your story into the right shape for today's buyer, today's meeting, today's channel. On-brand, never generic.
Generate on-brand, print-ready collateral in one click. Sales one-pagers, exec summaries, posts, and articles, ready to send.
The pay off
Answer the exact objection in front of you with collateral tailored to that buyer in one click, not a day of edits.
The work of a $4,000–5,000/mo designer or agency, and the team hours around them, in one subscription.
Learn something new about your buyer this week? Update the dossier once and every asset reflects it.
One brand, two jobs
One onboarding, then choose your mode. For now both share the same toolkit. What changes is who the dossier is about and what it's driving.
A dossier on you. Your point of view, made publishable, so you show up with authority and build an audience that trusts you.
A dossier on your offer. The collateral that closes, tailored to each ICP, each buyer, each meeting on the calendar.
One toolkit · available in both modes
One-pagers & exec summaries
ICP-tailored, print-ready in seconds.
Sales & marketing collateral
Tuned to today's buyer and meeting.
Opinion writer
Turn a take into a sharp, on-voice piece.
Personal-brand mode
Thought leadership from your profile.
SEO / blog agent
Inbound content that compounds.
Perspective, on tap
Edit essays and positioning, in your voice.
Why we built it
Dossier was built by a founder in the thick of it, rapidly iterating her sales strategy and honing her target audience for what the product is now versus what it's becoming. Updating a single one-pager meant wrestling drag-and-drop tools, a myriad of spreadsheets, and disparate CRM data, just to drive one sale.
In one click, Dossier updates your communications and simplifies your value to a prospective or current customer.
Learn
Start with a plan. The playbook and course that gets founders from unique perspective to a business worth building a dossier of clientele collateral.
Learn how to build a method for pressure-testing your business idea before you build it. Break down what an MVP should prove, and how to take the basics of science and apply them to early-stage business strategy.
Walk through the variety of methods to pressure-test a meaningful business model in B2B, B2B2C, or healthcare, where your dossier of clientele has several unique needs that drive a sale.
Early access for founders and teams. Tell us where to reach you.
“Our job is to figure out what they’re [the customer is] going to want before they do … to read things that are not yet on the page.”
Steve Jobs
